Why Do We Need Mobile Apps for E-commerce Business?

Being a businessman, you are always in search of a channel through which your store can widen its expansion and your customer can become happy and satisfied. In today’s time, one of the best channel through which both can become a reality is through a store mobile app in your case. In this post, I will reveal why a mobile app is no longer a luxury but a necessity, even for small companies in Bangladesh. I will demonstrate to you how a mobile app will increase your sales, drive your loyal customers, and make your store accessible for your mobile-first age group. What is a Mobile App for E-commerce? An e-commerce app is an app for smartphones and tablets, specifically designed for them alone and not for desktops and laptops at all. In contrast to a website, an app provides a speedy, personalized buying journey. It enables buyers to view a product, make an order, and contact your store, all at your fingertips. Why is a Mobile App Essential for E-commerce? 1. Mobile Commerce on the Fast-Track Statista states that these mobile devices contribute to 72.9% of all e-commerce sales worldwide. With the trend right now only growing, the case is similar in Bangladesh, where more Internet users access the web via their phones, thereby making mobile apps the best medium for reaching their audience. 2. Better User Experience = Higher Sales While a mobile application affords a fast and smooth user experience, with higher value compared to what a website could ever offer. 3. Customer Engagement at Its Peak Mobile apps offer a way of connecting to customers like never Engaged customers are happy customers, and happy customers spend more! Features of a Great E-commerce Mobile App FAQ Do I need an app if I already have a website? Yes! While websites are important, mobile apps provide a more personalized and engaging experience. Apps also make it easier for customers to shop frequently and quickly. How much does it cost to develop a mobile app? It depends on the features you want. For a basic e-commerce app, costs in Bangladesh can start from as low as BDT 3-5 lakh. It’s an investment that can significantly boost your sales and customer satisfaction. How can a mobile app help my business in Bangladesh? Most Bangladeshi internet users are mobile-first. An app ensures your business is accessible, engaging, and convenient for them. Real Statistics That Show the Value of Mobile Apps How to Get Started with a Mobile App for Your E-commerce Business Here are a few tips to begin: Benefits of a Mobile App for E-commerce Benefit Why It Matters Increased Sales Easier shopping leads to more purchases. Customer Loyalty Rewards and personalized offers keep customers coming back. Better Insights Apps provide data on customer behavior to help improve your business. 24/7 Accessibility Customers can shop anytime, from anywhere. Examples of Successful E-commerce Apps in Bangladesh Conclusion The marketplace for e-business in Bangladesh is growing, and having an app for your store is no longer a “nice-to-have” – it’s a must-have. An app crafted with care brings in more buyers, generates sales and attracts loyal buyers in a manner a website can’t. If you intend to move your e-business one level high, then your search for a mobile app ends today. It’s a smart move, and its dividends will pay for a long duration of time. Let’s make your business sky-high in a mobile-first era. Kiwii IT can develop an app that will deliver real value for your business. Let’s talk!

Importance of a good website for business

In the modern digital age, it is crucial that Bangladeshi companies possess a good online presence. You being a decision-maker or leader of a business, you know how competitive the market is, and I would like to inform you that a website can be an excellent driver for your success. Once you are done with this article, you will know why a website is your best tool in trust-building, customer engagement, and expanding your company. Why Your Business Needs a Website 1. Set Up Your Online Shop Your website is the online shop of your business. To many Bangladeshis, particularly those who access it from their phones, it’s their first impression of your business. A great website enables you to make a good impression. 2. Access Customers Anywhere, Anytime More and more people in Bangladesh are accessing the internet. With a website, your company will be accessed by customers across the country and even abroad despite time and distance. 3. Establish Credibility and Trust Worldwide research indicates that 75% of individuals determine how much they can trust a company based on the appearance of its website. If your website appears to be old or amateurish, potential customers will not trust you. 4. Minimize Marketing Expenses Bangladeshi traditional marketing, such as billboards or television commercials, may be very expensive. A website is a more affordable means of presenting your services or products and acquiring new customers. What Does a Good Website Have? All websites are not created equal. These are a few of the things that a good website will have: 1. Easy-to-Use and Simple Design 2. Fast Loading Speed Time is of the essence. As per studies, 53% of users will abandon a site if it takes more than 3 seconds to load. Make sure your site is fast in loading to attract users. 3. Easy Call-to-Actions (CTAs) Guide your visitors with simple calls to action like: 4. Search Engine Optimization (SEO) In a situation where a client wishes, to build his or her customers’ trusting feelings, it is crucial to satisfy the client. Additionally, entrepreneurs must ensure that their business comes first and gets them the results. This approach will double any individual company’s success down the yellow brick road. How a Good Website Helps Your Business 1. Increase Customer Interaction An engaging website with functionalities such as live chat or an FAQ page keeps users interested in your website, which increases the chances of their becoming your clients. 2. Increase Sales Online shopping is on the rise in Bangladesh. You can access this market and increase your income considerably with an e-commerce website that is simple to use. 3. Know Your Customers Better Track what visitors are doing on your site using tools such as Google Analytics. With this information, you can make better decisions on your products, services, and marketing. 4. Build Your Brand A website allows you to share your story, showcase your success, and add customer reviews—establishing a strong relationship with your audience. FAQ Do I Need a Website to Run My Business? With today’s online environment, without a website, your business is more difficult to locate and less trustworthy. Your competition with websites will have the advantage. How Much Does a Website Cost in Bangladesh? You may start with a basic website for around BDT 15,000. In case you need extra functionalities, the amount can be higher. But view it as an investment with a long-term reward. Is Maintaining a Website Hard? Websites are kept running easily with WordPress, Wix, and Shopify, even by someone inexperienced with it. Local experts may even be outsourced for upkeep. Key Statistics to Remember Statistic Source 88% of users are unlikely to return to a site after a bad experience. Adobe Websites with blogs generate 55% more traffic. HubSpot 94% of first impressions are based on design. ResearchGate Examples of Great Sites in Bangladesh 1. Daraz – Among the best e-commerce sites with excellent user experience. 2. Pathao – Merges minimalist design with easy navigation for ride-sharing and food delivery. 3. Bkash – Mobile-first approach according to Bangladeshi users. Practical Tips to Improve Your Site 1. Write well: A new blog post, article, or video will do the trick. Pictures drafted. High-quality images are of much value. 2. Make Sure They Are Findable: Check and ascertain the keywords available on the Bangladeshi search engine searches. 3. Test On A Regular Basis: Find out which method works best using A/B testing as it will start changing to suit your needs. 4. Keep Security A Priority: While you are demoing stuff and trying to earn your customer’s trust, simply assure them that despite all these things they are still secure by always implementing HTTPS. Wrapping It Up Taking into account the fact that you are a business owner in a highly competitive Bangladesh market, you will surely know well how important it is for a retailer-playing field in such a company to have at least a website in which it can showcase itself to the communities at large if not to potential clients. With the help of a website, growth and success are then surefire. Now is the time to go ahead and build or upgrade your website, as you might have done earlier. Think about it: Let’s make the business easy for the local or worldwide online audience to find and connect with on the Web in Bangladesh.

What is Digital Marketing and Why is it Important?

The ways in which companies have been communicating with buyers have experienced a huge change in the world. Traditional marketing is present, but new marketing, particularly, stole all the limelight. What then is new marketing, and will not boom companies? To answer such, such will be addressed in totality in this article and shed long-awaited light on what could have become a thorny issue for many of them. Here Step by step we will break down, simplify, and make it accessible to everyone What is Digital Marketing? Digital marketing involves marketing and advertisement of goods and services through electronic means including search engines, social media networks, emails, and websites of companies. Ads reach a group of people browsing over the web, actually, most probably spend a considerable portion of their life over the web.It is a modern way of connecting with your audience, building trust, and making sales. Why is Digital Marketing Important? 1. Reach more people. Over 5.18 billion individuals access the internet worldwide (Source: Statista). That means that online marketing allows you to target customers everywhere, regardless of where they are. 2. Affordable Marketing Online marketing is far cheaper than offline marketing. For instance, marketing on Facebook is far cheaper than printing leaflets or marketing on television. 3. Measurable Results Digital marketing platforms such as Google Analytics enable you to measure your campaign results. You will know: 4. Build Brand Awareness and Trust Online marketing ensures your business gets discovered. A great website and active social media pages cause individuals to trust and select your company more when they discover you on the web repeatedly. Types of Digital Marketing 1. Search Engine Optimization (SEO) SEO gets your website to appear in top on search engines such as Google, Bing. Suppose a person is searching for “best restaurants in Dhaka.” An optimized website will be more likely to show up on the first page of search results on the search engine. 2. Social Media Marketing Facebook, Instagram, and LinkedIn are all great sites for communicating with customers. They allow you: 3. Email Marketing Email marketing is the act of sending individualized messages to your customers through emails. It could be a newsletter or a discount. Emails are an excellent method of communication with your targeted audience. 4. Pay-Per-Click Advertising (PPC) In PPC advertisements, you pay only when a person clicks on your advertisement. For instance, Google Ads allows you to select some keywords to obtain potential customers as per your wish . 5. Content Marketing Content marketing involves in creating blogs, videos, infographics, and other useful content to attract and inform your audience about you to create your brand’s presence. 6. Affiliate Marketing With affiliate marketing, you can collaborate with people or businesses to sell your products and earn a commission. FAQ Is Digital Marketing Only for Large Companies? No! Digital marketing is beneficial for all kinds of businesses. It helps you grow, whether you have a small shop or you are the owner of a large online shop in Bangladesh or anyplace. How Fast Can I See Results? It actually depends on what kind of marketing you are doing. PPC advertising can provide you with immediate results, whereas SEO provides you with results slowly but benefits more in the long term. Should I Hire a Digital Marketing Expert? Not necessarily. The majority of tools like Facebook Ads Manager and Canva are beginner-friendly. However, naturally, utilizing an expert will save time and deliver more results. Key Benefits of Digital Marketing Benefit Explanation Increased Reach Connect with people globally or target specific locations. Higher Engagement Use social media and email to interact directly with customers. Cost-Effective Affordable for businesses of all sizes. Real-Time Performance Tracking See instant results and adjust strategies as needed. Compelling Statistics About Digital Marketing Why Digital Marketing is Ideal for Bangladeshi Businesses 1. Increasing Internet Penetration Bangladesh has over 130 million internet users, and digital marketing is the quickest method to connect with your targeted audience. 2. Cost Effectiveness Websites such as Facebook Ads and YouTube ads are inexpensive for local businesses. You can reach people according to age, location, or interests. 3. E-commerce Popularity E-commerce business is on the rise in Bangladesh. Online shopping websites such as Daraz and Evaly use online marketing efficiently to get to their targeted customers. 4. Mobile-First Audience A majority of Bangladeshi internet users use smartphones to access the internet. Mobile-friendly online marketing is necessary to reach them. Practical Tips to Start Digital Marketing 1. Establish Clear Goals Identify whether you want to increase sales, widen your reach, or drive brand awareness. 2. Know Your Audience Study your target audience to see what they enjoy and where they are active online. 3. Begin Small Begin with one or two platforms like Facebook or Instagram. Once you feel comfortable, expand to the rest of the networks. 4. Track Your Results Use software like Google Analytics or Facebook Insights to gauge the success of your campaigns. 5. Stay Consistent Online marketing requires hard work and patience. Posting consistently and engaging your audience is paramount. Wrapping It Up Not keeping a digital marketing model is a luxury now. These days, if you are the owner of a small shop in Dhaka or the head of a multi-branded company, this is what gives you a presence to further reach more and more people, cultivate networks with current clientele, and grow your brand in ways that offline marketing cannot. May you jump wholeheartedly into the world of digital marketing? Start small, experimenting with different methods, and witness your business blooming.